The great entrepreneurial world that we live in has been tumbling down a new path. Mom ‘n’ pop stores have become e-commerce websites. A global market has taken control with virtual characteristics. Alas, the time no longer exists where your secretary or assistant works in your office, let alone in the same country. The “new rich,” as Timothy Ferriss explains in “The Four Hour Work Week,” are the new entrepreneurs of our age. These “new rich” are people who take ideas and transform them into a business with thousands to millions of dollars in sales annually. They step back and watch everything unfold while sipping pina coladas out of a coconut in the Cayman Islands. They act as a virtual conductor to ensure business is traveling down the right path. This theory is remarkably simple and sincerely genius. In fact, it has been around since trade began; however, technology has offered new opportunities for unique applications. The premise: pay other’s to soak up your overhead as a variable cost to you. The result: specialty operators can provide cheaper, quicker, and higher quality outputs due to experience, flexibility, volume, and invested capital.
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